CSK: The Case of the Winning IPL Cricket Brand

May 30, 2012 By 20 Comments

By Sudio Sudarsan The most intimate team to its fans, the cricket brand of the common man, CSK, triumphs the kitsch of Bollywood and the pursestrings of India’s rich to be the most valuable IPL cricket team. MOST OF THE greatest sports brands today are American: Nike (sportswear), Super Bowl (sporting event), Tiger Woods (sports personality), [...]

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