Learn by doing: BRAND BATTLE IN THE CLASSROOM [The Hindu]

March 27, 2013 By Leave a Comment

“I hear and I forget. I see and I remember. I do and I understand.” — Confucius Experiential learning approaches enhance scholastic learning and foster higher order thinking skills in preparing future business leaders. We learn best by doing — ask any cricket coach; the only way you master a sport is by strapping on the [...]

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CSK: The Case of the Winning IPL Cricket Brand

May 30, 2012 By 20 Comments

By Sudio Sudarsan The most intimate team to its fans, the cricket brand of the common man, CSK, triumphs the kitsch of Bollywood and the pursestrings of India’s rich to be the most valuable IPL cricket team. MOST OF THE greatest sports brands today are American: Nike (sportswear), Super Bowl (sporting event), Tiger Woods (sports personality), [...]

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Innocent Smoothies Co-Founder Shows Hult MBA Students How to Start a Healthy Business

March 29, 2012 By

(LONDON – March 29th, 2012)  Richard Reed has come a long way since the age of 16, when he worked for £2 per hour in a factory making dog biscuits. Now, the Innocent co-founder runs a growing empire with a £200m a year turnover, and will soon be fronting a new BBC series called Be [...]

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